Powered by Purpose
February 20th, 2021
PR Advanced: Pilot Your Future
Karen Raskopf, Dunkin Brands
About the Conference
PR Advanced is an annual student-run District Conference hosted by Boston University Public Relations Student Society of America. The conference aims to enrich students of all majors in their career endeavors and provide them with an unparalleled opportunity to network.
This year, the theme, Powered by Purpose, will inspire young professionals to see the positive impact communications can have on the world and help them discover their individual spark that will carry out throughout their careers. With the help of professionals from various backgrounds, this conference will provide attendees with advice on promoting values in the communications industry and work, as well as within themselves. Each attendee will leave with transferable skills and the confidence to purposefully enter their career and make a difference.
CEO of 360PR
Executive Vice President, Client Relations at PAN Communications
Media Coordinator at CNN
Neuroscience Communications Lead at Takeda
Vice President at Denterlein
Executive Director, Founder at empath worldwide
Executive Director at empath worldwide
Head of Communications at
Owner and CEO, Sunnyside Communications
9:00 - 10:00 EST
Morning Welcome and Networking
Take this time to start your conference experience like a typical morning at an in-person event. Grab some coffee, plan your day, and start connecting with people!
10:15 - 11:15 EST
Communicating with Care: healthcare PR during COVID - Monique Kelley, Takeda
Agency Life: A case study in purpose - Darlene Doyle and VPs. PAN Communications
How to Get Creative in a Crisis - Bridget Bartol, SKDK
11:30 - 12:30 EST
InsPiRing Change in Corporate Communications
Corley Kenna, Patagonia
12:30 - 1:15 EST
Take this time to network with sponsors and attendees, make lunch, and take a stretch break. Don’t forget to tag us in your conference posts @pradvanced to be entered in the giveaway!
1:15 - 2:15 EST
Breaking Barriers: building relationships between PR and Journalism - Nick Neville, CNN
Purpose: it’s more than a word, it’s a lifestyle - Fiona Gildea, Milk & Honey PR
The many ways to share your mission: reaching the right audiences through PESO - Jayda Leder-Luis, Denterlein
Leadership Summit - Rachel Meltzer, Kathryn Belanger, PRSSA National
2:30 - 3:30 EST
Putting PR into Practice as a Student: the story of empath worldwide and mission-driven work:
Geneve Lau & Maya Malekian, empath worldwide
3:30 - 4:30 EST
Finding your Purpose Post-Grad
Laura Tomasetti, 360 PR
Nathalie Santa Maria, APR Sunnyside Communications
Anna Stock-Matthews, charity: water
4:45 - 5:30 EST
Getting Your Career to the Endzone
Taylor Kielpinski-Rogers, NFL
Who will I meet at the conference?
Over the years we have had professionals from all over the industry come to speak and share their business experiences with attendees. We will be updating our Speakers Tab for a list of professionals who will be at the event. In addition, you will also have the opportunity to meet peers from all over the nation through the conference platform.
Will the conference be virtual this year?
Yes! The PR Advanced 2021 District Conference: Powered by Purpose will be all virtual.
Which online platform will the conference be held on?
Will there be networking opportunities at this virtual conference?
What do I wear to a virtual conference?
Let’s be real, we’ve all worn our comfiest sweatpants with a blazer for a meeting at some point this year. We encourage you to dress comfortably for the conference while wearing a business casual or semi-formal shirt.
What should I bring to a virtual conference?
The Boston Chapter of the Public Relations Society of America
Boston University COM Grad Council