PR ADVANCED:
See Through Boundaries
and Unlock Potential
February 24th, 2024
Boston University
Email pradvanced@gmail.com with any questions or concerns!
About the Conference
PR Advanced is proud to host its 17th Annual District Conference: “See Through Boundaries and Unlock Potential.” Join us on Saturday, February 24, 2024, to prepare young professionals with the tools and mindsets needed to stay at the top of emerging industry trends and thrive in the new age of communication.
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While learning about different client industries and cross-functional approaches in industry panels, you will discover how PR and communication operate and intersect across traditional boundaries to provide a wider range of career opportunities. Through trend panels on topics such as the use of AI in communication, you will understand how recent societal changes have altered our profession and the implications as they embark on their careers. Keynote speakers will also share the turning points in their own career paths and inspire young professionals to explore different choices and possibilities. Moreover, this conference will offer an immersive scenario, where you will get a chance to brainstorm and present a mock campaign pitch in teams, receive professional advice and win prizes. Social events, open discussions, a career fair, and Q&A sessions will take place throughout the day.
RUN OF THE SHOW
SATURDAY, FEBRUARY 24TH, 2024
8 a.m.– 6 p.m.
Photonics Center at Boston University
8 St. Mary's St, Boston, MA 02215
8:00-8:50 A.M.
Networking Breakfast Event, Colloquium (PHO 906)
8:50-9:00 A.M.
Opening Remarks, Colloquium (PHO 906)
9:00-10:00 A.M.
Leadership Summit, Colloquium (PHO 906)
10:00-11:00 A.M.
Opening Speaker "From RACE to PACE", Colloquium (PHO 906)
11:10-12:10 P.M.
Individual Speaker, AI In Communications, PHO 205
11:10-12:10 P.M.
DEI & Social Impact Panel, PHO 211
11:20-12:10 P.M.
Individual Speaker, "Corporate Communications Beyond Buzzwords", PHO 210
12:20-1:20 P.M.
Digital Storytelling Panel, PHO 211
12:20-1:20 P.M.
The Relations Panel, PHO 210
12:20-1:20 P.M.
Resume Workshop, PHO 205
1:30-2:30 P.M.
Lunch, Raffle, PRSA Boston Speaker, and Acappella Performance, Colloquium (PHO 906)
2:40-3:40 P.M.
Mock Campaign Pitch Contest, PHO 205
2:40-3:40 P.M.
Individual Speaker, "Defining Your Why: A Blueprint to Success", PHO 210
2:40-3:40 P.M.
Marketing Communications, PHO 211
3:40-3:50 P.M.
Afternoon Treats
3:50-4:50 P.M.
Closing Speaker, Understanding The Intersection of Media Relations, Integrated Communications and Crisis & Issues Management", PHO 206
4:50-5:00 P.M.
Closing Remarks, PHO 206
5:00-6:00 P.M.
Career Fair and Headshots, Photonics Colloquium (PHO 906)
speakers
KEYNOTE SPEAKERS
Ernie W. Knewitz
Vice President Communications & Public Relations North America at Johnson & Johnson
Briana Curran
Vice President, Corporate Communications & Public Relations for JPMorgan Chase & Co.
DEI & SOCIAL IMPACT PANEL
Susanne Salerno
Social Impact Leader and Founder of Salerno Consulting LLC
Briana Curran
Vice President, Corporate Communications & Public Relations for JPMorgan Chase & Co.
Carol Gregory
Senior Vice President of Communications and Marketing for Conservation Law Foundation
RESUME WORKSHOP
Emelyn Theriault
Senior at Boston University,
Public Relations
Ned Khatrichettri
Assistant Director of Career Services at Boston University's College of Communications
Rachel Ciruolo
Career Coach for Boston University's College of Communications
AI IN COMMUNICATIONS
Individual Speaker
Aaron Kwittken
Founder and CEO of PRophet
INDIVIDUAL SPEAKER
Edward Ruddy
Senior Vice President at Sloane & Company
INDIVIDUAL SPEAKER
Rachel Ballatori
Founder and CEO of Mill + Co.
THE RELATIONS PANEL
Anastasia Han
Quantitative Investment Associate at Man Group
Lina Toledo
Senior Global Communications Specialist for SharkNinja
Greta Tang
PR & IR Manager at GigaCloud Technology
Amanda Munroe
Group Lead of SHIFT Communications
MOCK CAMPAIGN PITCH CONTEST
Monique Kelley
Boston University Associate Professor of the Practice – Strategic Communication,
BUPRSSA Faculty Advisor
Brandi Boatner
Global Influencer and Advocacy Efforts for IBM Consulting
DIGITAL STORYTELLING PANEL
Sherrod Blakely
Lecturer at Boston University’s College of Communication,
Concentration in Sports Journalism, Multimedia/Mobile Reporting, Podcasting and News Reporting
Brandi Boatner
Global Influencer and Advocacy Efforts for IBM Consulting
Mariana Agathoklis Schlock
Head of Communications for Verizon Consumer
MARKETING COMMUNICATIONS PANEL
Kathryn McMahon Arrigg
Vice President, PAN Communications
Drake Pusey
Founder & Principal Strategist, Volition Project
Vruti Patel
Senior at Boston University,
Public Relations
Myles Goldman
Account Director on the Healthcare Team at Current Global
LEADERSHIP SUMMIT
Basia Stachurska
PRSSA National Vice President of Brand Engagement
LUNCH SPEAKER
Todd Van Hoosear
BU Professor, Faculty Internship Coordinator for Public Relations