top of page
Home

PR ADVANCED:
See Through Boundaries
and Unlock Potential

February 24th, 2024
Boston University

REGISTRATION

Email pradvanced@gmail.com with any questions or concerns!

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

Thanks for being a part of the PR Advanced 2024 adventure!

See you at future district conferences:)

About the Conference

PR Advanced is proud to host its 17th Annual District Conference: “See Through Boundaries and Unlock Potential.” Join us on Saturday, February 24, 2024, to prepare young professionals with the tools and mindsets needed to stay at the top of emerging industry trends and thrive in the new age of communication.

While learning about different client industries and cross-functional approaches in industry panels, you will discover how PR and communication operate and intersect across traditional boundaries to provide a wider range of career opportunities. Through trend panels on topics such as the use of AI in communication, you will understand how recent societal changes have altered our profession and the implications as they embark on their careers. Keynote speakers will also share the turning points in their own career paths and inspire young professionals to explore different choices and possibilities. Moreover, this conference will offer an immersive scenario, where you will get a chance to brainstorm and present a mock campaign pitch in teams, receive professional advice and win prizes. Social events, open discussions, a career fair, and Q&A sessions will take place throughout the day. 

About

RUN OF THE SHOW

SATURDAY, FEBRUARY 24TH, 2024
8 a.m.– 6 p.m.

Photonics Center at Boston University 
8 St. Mary's St, Boston, MA 02215

8:00-8:50 A.M.

Networking Breakfast Event, Colloquium (PHO 906)

8:50-9:00 A.M.

Opening Remarks, Colloquium (PHO 906)

9:00-10:00 A.M.

Leadership Summit, Colloquium (PHO 906)

10:00-11:00 A.M.

Opening Speaker "From RACE to PACE", Colloquium (PHO 906)

11:10-12:10 P.M.

Individual Speaker, AI In Communications, PHO 205

11:10-12:10 P.M.

DEI & Social Impact Panel, PHO 211

11:20-12:10 P.M.

Individual Speaker, "Corporate Communications Beyond Buzzwords", PHO 210

12:20-1:20 P.M.

Digital Storytelling Panel, PHO 211

12:20-1:20 P.M.

The Relations Panel, PHO 210

12:20-1:20 P.M.

Resume Workshop, PHO 205

1:30-2:30 P.M.

Lunch, Raffle, PRSA Boston Speaker, anAcappella Performance, Colloquium (PHO 906)

2:40-3:40 P.M.

Mock Campaign Pitch Contest, PHO 205

2:40-3:40 P.M.

Individual Speaker, "Defining Your Why: A Blueprint to Success", PHO 210

2:40-3:40 P.M.

Marketing Communications, PHO 211

3:40-3:50 P.M.

Afternoon Treats

3:50-4:50 P.M.

Closing Speaker, Understanding The Intersection of Media Relations, Integrated Communications and Crisis & Issues Management", PHO 206

4:50-5:00 P.M.

Closing Remarks, PHO 206

5:00-6:00 P.M.

Career Fair and Headshots, Photonics Colloquium (PHO 906)

speakers

KEYNOTE SPEAKERS

Ernie W. Knewitz

Vice President Communications & Public Relations North America at Johnson & Johnson

Briana Curran

Vice President, Corporate Communications & Public Relations for JPMorgan Chase & Co.

DEI & SOCIAL IMPACT PANEL

Screenshot 2024-02-13 at 5.28.17 PM.png

Susanne Salerno

Social Impact Leader and Founder of Salerno Consulting LLC

Briana Curran

Vice President, Corporate Communications & Public Relations for JPMorgan Chase & Co.

Screenshot 2024-02-13 at 5.27.20 PM.png

Carol Gregory

Senior Vice President of Communications and Marketing for Conservation Law Foundation

RESUME WORKSHOP

Emelyn Theriault

Senior at Boston University,

Public Relations

Ned Khatrichettri

Assistant Director of Career Services at Boston University's College of Communications

Rachel Ciruolo

Career Coach for Boston University's College of Communications

AI IN COMMUNICATIONS
Individual Speaker

Aaron Kwittken

Founder and CEO of PRophet

INDIVIDUAL SPEAKER

Edward Ruddy

Senior Vice President at Sloane & Company

INDIVIDUAL SPEAKER

Rachel Ballatori

 Founder and CEO of Mill + Co.

THE RELATIONS PANEL

Anastasia Han

Quantitative Investment Associate at Man Group

Lina Toledo

Senior Global Communications Specialist for SharkNinja

Greta Tang

PR & IR Manager at GigaCloud Technology

Amanda Munroe

Group Lead of SHIFT Communications

MOCK CAMPAIGN PITCH CONTEST

Monique Kelley

Boston University Associate Professor of the Practice – Strategic Communication,

BUPRSSA Faculty Advisor

Brandi Boatner

Global Influencer and Advocacy Efforts for IBM Consulting

DIGITAL STORYTELLING PANEL

Sherrod Blakely

Lecturer at Boston University’s College of Communication,

Concentration in Sports Journalism, Multimedia/Mobile Reporting, Podcasting and News Reporting

Brandi Boatner

Global Influencer and Advocacy Efforts for IBM Consulting

Mariana Agathoklis Schlock

Head of Communications for Verizon Consumer

MARKETING COMMUNICATIONS PANEL

Kathryn McMahon Arrigg

Vice President, PAN Communications  

Drake Pusey

Founder & Principal Strategist, Volition Project

Vruti Patel

Senior at Boston University,

Public Relations

Myles Goldman

Account Director on the Healthcare Team at Current Global

LEADERSHIP SUMMIT

Basia Stachurska

PRSSA National Vice President of Brand Engagement

LUNCH SPEAKER

Todd Van Hoosear

BU Professor, Faculty Internship Coordinator for Public Relations

SPECIAL PERFORMANCE BY

BU MUSTARD SEED

bottom of page